Source: www.guardian.co.tt

Ashwin Creed, deputy permanent secretary in the Ministry of Sports and Youth Affairs, interacts with the audience during the presentation of his personal project recently in Lausanne.Ashwin Creed, deputy permanent secretary in the Ministry of Sports and Youth Affairs, recently earned an Executive Masters Degree in Sport Organisations Management (MEMOS) from the Faculty of Science and Sport, University of Poitiers, France. T&T Olympic Committee (TTOC) was instrumental in this accomplishment, having nominated Creed for the scholarship to pursue the programme which is supported by the International Olympic Committee (IOC).

Creed shared that the programme has provided him with a wide network of sport professionals on whose knowledge he can draw and described the experience as “insightful and valuable in terms of modern sport management”. The objective of the programme is to help professionals working in national or international sports bodies to develop the knowledge required in order to better manage their organisations. It is offered in three languages and delivered over the course of one year.

Among the modules covered are strategic management and governance, performance and risk management, marketing management and brand equity, sport sponsorship and event sponsorship, human resource management, leadership and change management. A dissertation was also required to attain the degree. Creed based his research thesis on the development of funding and evaluation criteria for national sporting organisations.

The MEMOS in English programme consists of three one-week residential modules, each lasting six days, scheduled over 12 months, together with a personal project. Each module takes place in a different city. The defense and public presentation of the study project or dissertation, as well as the awarding of the degrees takes place in Lausanne, Switzerland.