TTOC Sport Sponsorship seminar labeled "very informative"

The Trinidad and Tobago Olympic Committee inaugural sport sponsorship workshop and forum held last weekend  at the Cascadia Hotel, St Ann’s, was labeled “very informative”.

The sport sponsorship workshop geared at providing local sport decision makers with the tools and principles required to successfully develop a local sport sponsorship market was well received.

“We were already aware of the pre-modern ways of marketing and sponsorship but this seminar was very informative,” said one participant.

“It also made us aware of the formalities in requesting sponsorship which I believe should definitely help sporting organizations,” added another participant following the seminar.

The workshop attracted 70 participants and was facilitated by German sport marketing expert Christopher Weck and dealt with key topics in principles of sponsorship and client service.

Issues impacting on the global sports marketing sector, engaging the attention of some of the world's major sport rights-holders such as IOC, FIFA, IAAF, NBA and UEFA to name a few was also discussed.

Among the participants were recently retired T&T track and field star Candice Scott, Secretary General of the St. Vincent and the Grenadines Olympic Committee Keith Joseph and Glynice Clark of the Barbados National Olympic Committee.

Seventeen of the 30 plus National Sporting Organizations (NSOs) affiliated to the TTOC were represented, which included Hockey, Track and Field, Rowing, Triathlon, Rugby, Swimming to name a few.