The Trinidad and Tobago Football Association has unveiled a new logo, among other identity material, showing colors and imagery symbolic to the Twin-island State that pays homage to the country’s historic past and creates a contemporary look and feel for the future.
Among the changes fans will see are uniforms that portray a coherent theme with consistent use of T&T’s red, white and black across a wide range of platforms from apparel and merchandise to signage and advertising, as well as the new TTFA logo that comes alive with renewed spark and energy. However, one significant element will not be altered: the iconic mark of the two islands that we represent as one nation.
“We at the TTFA feel that we have developed a logo that respects T&T’s strong tradition and globally-recognized marks,” stated TTFA director of communications Shaun Fuentes.
“At the same time, we realise we needed to create a look designed to evolve with our changing world. We looked closely at the attributes that define our Association and its values, including such words as innovation, character, excellence, commitment and passion of our people. These are the characteristics we want associated with our football and they have helped define our new visual identity,”
TTFA president Raymond Tim Kee, hinted during the early days of his tenure in December that rebranding the Association was on his agenda.
“The new logo sparks a new look, a new feel, a new vision for our Association and football in our beloved country,” Tim Kee said.
“We looked very closely at several designs and came up with this final creation which I can assure you will stand out on our merchandise items and our uniform kits and other memorabilia. This represents our future and we intend to live up to it by going the distance over time to ensure the various aspects of our football has a new glow to it also,” Tim Kee added.
“The feedback has been very good so far. We showed the logo to some of our counterparts at the recent Fifa congress and they were equally impressed. And I can say that our new national team kit which will be unveiled on July 1st will also be an attraction.”
The TTFA President maintained that further developments will be disclosed in coming days that will point towards a better direction.
“We have made some evaluations over recent days and we’ve made some decisions that we believe is in the best interest of our football. And we have had some very healthy discussions with stakeholders and partners who are very enthused by all of this,” Tim Kee said.