The Trinidad and Tobago Olympic Committee (TTOC) is calling on advertising agencies and their clients to desist from exploiting any unauthorised association with the Olympic Games.
In a release last week, the TTOC said that in an Olympic year, it is faced with the challenge of managing the use of the Olympic marks and logo. In the past there has been some misunderstanding surrounding the use of the Olympic mark and logo.
The release said: "The TTOC wishes to advise that no company, organisation or individual in Trinidad and Tobago is authorised to use the Olympic marks and logos in any form of advertising, sale, marketing or public relations without the expressed permission of the International Olympic Committee (IOC), the London Organising Committee of the Olympic Games (LOCOG) and the Trinidad and Tobago Olympic Committee (TTOC)."
The Event Marks include, among other things, the Olympic Rings, the marks and logos of the TTOC, LOCOG, and all other National Olympic Committees and Olympic Games' Organizing Committees, past, present or future.
This restriction relates to all forms of media, including but not limited to video, print, audio, new media and mobile telephone and also extends to advertising and public relations expressions such as "Good luck" wishes and congratulatory messages.
The TTOC said that failure to abide by the mentioned stipulations will be construed as, "an unlawful attempt to ambush the publicity and goodwill of the London 2012 Olympic Games, IOC and TTOC."
Source: www.trinidadexpress.com