What's new with Team TTO

July 04, 2020

Matthews and Collett Banned From Olympics

MUNICH, West Germany, Sept. 8 — The International Olympic Committee barred today two United States…
July 04, 2020

Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences

They stood there casually, one barefoot, hands on hips, the other in thoughtful repose, right…
July 04, 2020

Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have…

The International Olympic Committee (IOC) announced new guidelines on Thursday that ban athletes from making…
July 04, 2020

RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION

The IOC stands for non-discrimination as one of the founding pillars of the Olympic Movement,…
July 01, 2020

Lewis highlights racial discrimination and gender inequality in sports

"Olympic Order is the Olympic Movement highest award for distinguished contributions to sports. The list…
June 29, 2020

Black Lives Matter movement brings ex-IOC President Brundage under new scrutiny

When the Olympic Games were last held in Tokyo, American multi-millionaire Avery Brundage was President…
June 27, 2020

Opinion: Equality still remains an elusive goal

My professional life has been defined by three principles: excellence, integrity, equality. They were bred…

Tokyo 2021 #1YearToGo

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Vincent Matthews and Wayne Collett: A Most Casual Protest With Most Striking Consequences https://t.co/KBV4TV5dm1
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Athletes Will Be Banned From Protesting at the 2020 Tokyo Olympics. But the Games Have a Long History of Political… https://t.co/gVIY0fZt5q
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RESOLUTION OF THE IOC EXECUTIVE BOARD WITH REGARD TO RACISM AND INCLUSION https://t.co/dsIbvXX5ai
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Lewis highlights racial discrimination and gender inequality in sports https://t.co/kBo4RRlsZW
Thursday, 02 July 2020 20:58

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UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

The T&T Olympic Committee (TTOC) is under taking a marketing and branding transformation plan as it seeks to maximise and monetise its commercial affairs. Raising funds to ensure the twin Island Republic’s athletes and national teams are as best prepared as possible is an ongoing challenge for sport organisations and governing bodies in T&T.

The TTOC, as the sport organisation in the country with responsibility for the world’s pinnacle event—the Olympic Games, has to meet the expectations of stakeholders. The TTOC is a non profit, non governmental organisation with sole and exclusive authority for the Olympic Games and other multi sport events sanctioned by the IOC (International Olympic Committee).

The organisation also acts as the CGA (Commonwealth Games Association) of T&T with responsibility for the Commonwealth Games and Youth Commonwealth Games. Responsible for implementing the TTOC strategic marketing plan, the marketing department was established last March with a mandate to maximise income from sponsorship and merchandising, ticketing, fund raising and broadcast rights fees.

The department focuses on the business behind sport and building the TTOC and CGA brands and revenue generation opportunities locally and globally. It is expected to bring fresh thinking on marketing, branding and engaging with sponsors and partners to drive the TTOC, CGA and its partner brands.

The committee’s confidence received a timely boost recently when the TTOC was invited by the IOC to present its marketing and brand transformation plan at an IOC marketing seminar. The presentation done by Chanelle Young and Rheeza Grant of the TTOC marketing department received positive feedback at the seminar.

The TTOC aims to be a catalyst and key contributor to the development of sport marketing and the business of sport in T&T. As part of its efforts in the above regard, the TTOC will host a sport marketing and business of sport conference on Wednesday March 9, at the Hyatt Regency Hotel, Port-of-Spain.

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