What's new with Team TTO

August 06, 2020

Lewis: Regional Olympic Movement must embrace digitisation

PRESIDENT OF the Caribbean Association of National Olympic Committees (CANOC) Brian Lewis believes the regional…
August 04, 2020

Caribbean Olympic Sport Leaders must put Interest of Youth and Young People First

Digitisation and Digitalisation and Technology can create economic and financial opportunities for youth and young…
August 04, 2020

Plans going ahead for C’bean Games

President of the Caribbean Association of national Olympic Committees (CANOC), Brian Lewis has congratulated the…
August 03, 2020

Cudjoe: Yorke Stadium to rival any in region

The THA will soon be given the responsibility to manage the Dwight Yorke Stadium, according…
August 01, 2020

T&T Olympic Committee finds ways around Covid

...coaches, athletes soak up online sports education programmes
August 01, 2020

L.A. OLYMPIC CHAIR WASSERMAN ASKS IOC PRESIDENT TO REPEAL RULE THAT BARS ADVOCACY

Los Angeles Olympic Committee Chairman Casey Wasserman has asked the head of the IOC to…
July 30, 2020

Pioneering athlete and administrator

Remembering the late Hall-of-Famer, Hockey’s Florrie Kelshall

Tokyo 2021 #1YearToGo

Logo TOKYO 2020 International Olympic Committee
Logo Omega Offical Timekeeper

Cartan Global | Tokyo 2021

Olympic TV Channel Live

Team TTO on Facebook

Team TTO on Twitter

T&T Olympic Committee finds ways around Covid https://t.co/hIV6BJjjml
Thursday, 06 August 2020 14:56
Lewis: Regional Olympic Movement must embrace digitisation https://t.co/VCHbF97wY1
Thursday, 06 August 2020 14:38
RT @Odecabe_Cacso: CACSO will hold the first Virtual Press Conference, through the CACSO Zoom platform to inform about the 1st Central Ame…
Thursday, 06 August 2020 09:44
Caribbean Olympic Sport Leaders must put Interest of Youth and Young People First https://t.co/7iBRcbVTrI
Thursday, 06 August 2020 03:23

TeamTTO on Instagram

UPCOMING OLYMPIC GAMES

T&T OLYMPIC TEAM TTO PARTNERS

What is an entrepreneur? What is entrepreneurship? What is an entrepreneurial process?

How do we foster an entrepreneurial orientation? What is the difference between an entrepreneurially and traditionally managed firm or organisation?

Last Thursday the Trinidad and Tobago Olympic Committee (TTOC) second annual Future of Sport Conference, held centre stage at the Normandie Hotel under the theme “Next Step Entrepreneurship” which is the Foundation Stone for a Sustainable Sport Industry in the twin island Republic.

The Mayor of Port-of-Spain, His Worship Joel Martinez opened the conference declaring his support for sport as a positive change agent and as an important element of T&T’s economic diversification efforts.

In welcoming attendees, in my capacity as TTOC president I made the point that modern sports organisations have a key role to play in economic diversification, and encouraged them to be service oriented and athlete centred. The importance of harnessing the talents of all citizens, especially passionate and entrepreneurial-minded women, noting that TTOC has already embarked on a strategic initiative “the future is female” to ensure that female athletes have all the support they need to achieve their sporting goals.

The feature address was delivered by Dr Terrence Farrell, Chairman of the Economic Development Advisory Board, who stressed the importance of the diversification effort and encouraged local entrepreneurs to focus on “what the world needs, not solely on what you can sell,” as they sought to bring their creative ideas to life. Farrell also stressed the importance of the West Indian Diaspora in helping entrepreneurs build and develop global relationships.

While last year’s conference served to spark initial conversations surrounding the development of a sustainable sport industry, panel sessions at this years event focused on developing an entrepreneurial mind-set, creating and protecting business ideas and eventually funding business ventures.

Attendees were urged by seasoned entrepreneurs such as Andrea Rochford, Senior Consultant at Personalized Quality Systems Limited and Candace Guppy of Candy Coated Events to find mentors and other like-minded people to network with.

Noting that entrepreneurs tended to be tenacious and resourceful risk takers, would be sport entrepreneurs were provided with key recommendations including how to:

* Look for gaps in the marketplace

* Map capabilities to specific opportunities and

* Create a unique value proposition

Rochford noted that sport in T&T can be “cliquish” and encouraged persons to look outside the sporting arena, and make their events attractive to persons who don’t necessarily have a background in sport.

Other topics raised included cultural impediments to entrepreneurship and moving past the philosophy that sport should be solely used for social and community development. Presenters stressed that the multiplier effect in sport and other creative businesses is greater than the oil and gas industry. Sport and Entertainment Lawyer Carla Parris touched on key legal aspects including non-disclosure, licensing and merchandising agreements, while encouraging entrepreneurs to develop clear ground rules as to what happens in both profit and loss situations. Parris noted that many a good idea has never been allowed to see the light of day because of unresolved legal issues.

The day ended with participants being given the opportunity to flex their ‘creative muscles’ by coming up with ideas for sustainable sport businesses in Trinidad and Tobago. Fittingly the winning idea came from a female entrepreneur for a sports data metrics company.

The conference series is a key part of the TTOC’s strategic initiatives to create a sustainable sport industry by 2030 and achieve ten or more Olympic Gold Medals by 2024.

Thank you to Dzifa Job for your in put and contribution to today’s column.

EDITOR’S NOTE:

Brian Lewis is the President of the TTOC. The views expressed are not necessarily those of the TTOC.

Source