What's new with Team TTO

August 03, 2020

Cudjoe: Yorke Stadium to rival any in region

The THA will soon be given the responsibility to manage the Dwight Yorke Stadium, according…
August 01, 2020

T&T Olympic Committee finds ways around Covid

...coaches, athletes soak up online sports education programmes
August 01, 2020


Los Angeles Olympic Committee Chairman Casey Wasserman has asked the head of the IOC to…
July 30, 2020

Pioneering athlete and administrator

Remembering the late Hall-of-Famer, Hockey’s Florrie Kelshall
July 29, 2020

'Torpedo' patient despite delay for 2008 gold

Three-time Olympian Richard "Torpedo" Thompson is remaining patient amid the International Olympic Committee’s (IOC) delay…
July 29, 2020

TTOC to stage Virtual Camps

The T&T Olympic Committee's( TTOC) 2020 Olympic Youth Camp will not be a Live-in Camp…
July 29, 2020

An Olympics Without Anthems

Fifty years ago, a prince tried to get all national symbols banned from the games.…

Tokyo 2021 #1YearToGo

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Friday, 31 July 2020 18:37
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Friday, 31 July 2020 18:34

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Ten gold medals by 2024.

The Trinidad and Tobago Olympic Committee’s long term goal to increase our gold medal haul will begin to unfold from tonight when the 2016 Olympic Games officially open in Rio de Janeiro, Brazil.

With its largest contingent of athletes ever and entry into some new areas such as gymnastics, judo and rowing, it seems T&T is well poised to make that goal a reality.

The “Ten Gold by 2024” slogan has been the marketing the brainchild of TTOC President Brian Lewis who has placed marketing to the forefront of the organisation’s activities.

“I’ve always said it, I always had a leaning more towards the marketing and branding orientation and I always felt the next phase for the Olympic Committee would be the marketing era,” he told Loop.

Part of the marketing and fundraising has been the TTOC’s merchandise programme, which includes T’shirts and wristbands available at the Fan Club stores.

The campaign has also seen two musical releases from TTOC cultural ambassadors Erphaan Alves and Sekon Sta.

“It is building out the TTOC’s approach in a different way, making it more market driven,” he said.

Looking ahead to the Rio games, Lewis said he has seen encouraging signs from the athletes in the run up the Games.

If we perform to our full potential and all things being equal that potential has the capacity to win medals,” he said.

Regarding the threat of Zika, Lewis said the Athletes Services Division has been sending out information to the athletes regarding the disease. He said, though, while Zika is a concern, the two areas he is more concerned about are the doping and the security issue in Brazil.

Asked about the state of accommodation in the athlete’s village as reports are emerging that the facilities are subpar, Lewis said the teams are guided by two elements.

“There are two elements our athletes are guided by. One is the agreement that you sign, videos etc. from the games village must be authorised. While they can share first-person diary things, any comment or video that can have adverse comments requires authorisation, you can find yourself in some hot water,” he explained.

“In the context of us dealing with issues we have a Chef de Mission, we are very aware of the issues Brazil would have faced so we would have anticipated them,” he added.

The Olympic team moved into their quarters in the Olympic Village on Thursday.

When the games kick off tonight, Javelin's reigning gold medal holder Keshorn Walcott will lead the T&T contingent with the national flag.