What's new with Team TTO

August 03, 2020

Cudjoe: Yorke Stadium to rival any in region

The THA will soon be given the responsibility to manage the Dwight Yorke Stadium, according…
August 01, 2020

T&T Olympic Committee finds ways around Covid

...coaches, athletes soak up online sports education programmes
August 01, 2020

L.A. OLYMPIC CHAIR WASSERMAN ASKS IOC PRESIDENT TO REPEAL RULE THAT BARS ADVOCACY

Los Angeles Olympic Committee Chairman Casey Wasserman has asked the head of the IOC to…
July 30, 2020

Pioneering athlete and administrator

Remembering the late Hall-of-Famer, Hockey’s Florrie Kelshall
July 29, 2020

'Torpedo' patient despite delay for 2008 gold

Three-time Olympian Richard "Torpedo" Thompson is remaining patient amid the International Olympic Committee’s (IOC) delay…
July 29, 2020

TTOC to stage Virtual Camps

The T&T Olympic Committee's( TTOC) 2020 Olympic Youth Camp will not be a Live-in Camp…
July 29, 2020

An Olympics Without Anthems

Fifty years ago, a prince tried to get all national symbols banned from the games.…

Tokyo 2021 #1YearToGo

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Saturday, 01 August 2020 21:52
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Friday, 31 July 2020 18:34

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UPCOMING OLYMPIC GAMES

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The national Olympic Committee of Trinidad and Tobago is currently under taking a marketing and branding transformation plan as it seeks to maximize and monetise its commercial affairs.

Raising funds to ensure the twin Island Republic's athletes and national teams are as best prepared as possible is an ongoing challenge for Trinidad and Tobago sport organisations and governing bodies.

The TTOC as the sport organisation in the country with responsibility for the world's pinnacle event - the Olympic Games has to meet the expectations of stakeholders.

The TTOC is a non profit, non governmental organisation with sole and exclusive authority for the Olympic Games and other multi sport events sanctioned by the IOC (International Olympic Committee).

The organisation also acts as the CGA (Commonwealth Games Association) of Trinidad and Tobago with responsibility for the Commonwealth Games and Youth Commonwealth Games.

Responsible for implementing the TTOC strategic marketing plan, the Marketing department of the TTOC was established March 2015.

With a mandate to maximize income from sponsorship and merchandising, ticketing, fund raising and broadcast rights fees.

The TTOC marketing department focuses on the business behind sport and building the TTOC and CGA brands and revenue generation opportunities locally and globally.

And is expected to bring fresh thinking on marketing, branding and engaging with sponsors and partners to drive the marketing power of the TTOC and CGA and its partner brands.

The national Olympic committee's confidence received a timely boost recently when the TTOC was invited by the IOC to present its marketing and brand transformation plan at an IOC Marketing Seminar.

The presentation done by Chanelle Young and Rheeza Grant of the TTOC Marketing department received positive feedback at the IOC Seminar.

The TTOC aims to be a catalyst and key contributor to the development of sport marketing and the business of sport in Trinidad and Tobago.

As part of its efforts in the above regard the TTOC will host a sport marketing and business of sport conference on Wednesday 9th March at the Hyatt Regency Hotel Port of Spain.