Live Lausanne 2020

2019 TTOC People’s Choice Award

What's new with Team TTO

Team TTO on Facebook

Team TTO on Twitter

TTOC president Lewis calls for a sense of urgency in respect of greater gender equality at leadership and decision… https://t.co/Dr2kmD9lAC
About 17 hours ago
About 18 hours ago
Stay strong TTO!
About 18 hours ago
RT @ytannia: Getting in some training for Trinidad and Tobago International Marathon @TTOlympic with my road partner 🏃🏾‍♂️🏃🏾‍♂️ at home bas…
About 18 hours ago

TeamTTO on Instagram

UPCOMING OLYMPIC GAMES

Tokyo 2020 #1YearToGo

Logo TOKYO 2020 International Olympic Committee
Logo Omega Offical Timekeeper

Cartan Global | Tokyo 2020

T&T OLYMPIC TEAM TTO PARTNERS

CHANELLE YOUNG and Rheeza Grant of the Trinidad and Tobago Olympic Committee (TTOC) marketing department are among 34 participants from 25 National Olympic Committees attending a two-day International Olympic Committee (IOC) Olympic Marketing Seminar in Lausanne, Switzerland, which gets underway at the Olympic Museum today.

The theme of the seminar is titled “Understanding and Creating A Strong Brand.” This programme falls under the IOC’s Olympic Solidarity and Association of National Olympic Committees (ANOC) which will be hosting a series of seminars as part of the Agenda 2020 mandate to provide NOCs with marketing training opportunities.

Today, Grant and Young will be taken on the Olympic Brand Journey featuring Maria De Cock, IOC head of Brand Management, Corporate Development and Sustainability. They will then join Francois-Marie Bourgeois in Olympic Brand Research, followed by the opening segment of a two-part series entitled “Brand Building Essentials with P and G Part 1” with David Grebert, Marketing Director, Brand Building and Integrated Communications.

On day two, the TTOC will present its marketing and branding transformation plan at the seminar following an invitation extended by the IOC’s Television and Marketing Services department.

They conclude the seminar with sessions on The Olympic Channel (featuring Vincent Chupin, Olympic Channel Commercial Team Leader) and the second part of Brand Building Essentials with P and G.

The local pair will also join forces with Eva Gazarova (NOC Slovakia) to present on their aspect of Brand Building and Integrated Communications. Other topics include Marketing Tools for NOCs and How to Benefit (with Sylvia Koller, Senior NOC Riggts Acquisition and Partnerships Manage; Olympic Marketing Structure (with Elisabeth Allaman, Head of NOC Rights Acquisition and Partnerships) and How to Engage with Olympic Partners (with Tim Dignard, IOC Client Account Manager).

Source