Muhammad Ali, Usain Bolt, Pele, Billie Jean King, Michael Jordan, Nadia Comaneci, Diego Maradona, Serena Williams, Tiger Woods, and Brian Lara—all capture the power of the sports industry and their abilities to entertain and excite us. But behind the super stardom is a business and a tremendous opportunity for entrepreneurs to create a name for themselves, whether they are sports figures or not.

There is money to be made in sport, from the individual, administrative and commercial levels, and it starts with viewing sport as more than just a game.

FORMER professional basketballer Kibwe Trim believes for sport to develop in TT three aspects must be taken seriously – mindset, preparation and branding.

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